THE advent of digital television, in-home cinema and internetaccess may be advertised as the dawn of a new entertainment age butmany Britons are overwhelmed by the choice, according to a newconsumer survey.
The research, conducted by Mintel, found that a significantproportion of the population is perplexed by the development of in-home media. A total of 54 per cent of consumers agreed there was toomuch new technology to choose from.
Despite the fact that 26 per cent of respondents said they wouldpurchase a digital television in the next two or three years, almosthalf felt that digital broadcasting had little new to offer. And 62per cent would like the opportunity to be able to pick and pay onlyfor the programmes they want to watch.The survey, which questioned nearly 2,000 adults, found that 30per cent owned a multimedia personal computer while 29 per cent hadsome form of access to non-terrestrial television and 15 per centcould get online.Consumer responses showed that digital television is on course tobecome the biggest interactive media sector over the next two tothree years. Despite the fact that the essential hardware only wenton sale last year, 26 per cent of respondents expect to have digitaltelevision in their homes by 2001.Mintel's Caroline Norman said: "The speed with which homeentertainment systems have developed has perplexed many consumers."A significant proportion of the population is still not au faitwith computer technology and has not yet been fully seduced by theidea of surfing the internet, although there are signs that there issignificant potential interest."
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