homes4u embarks on aggressive affiliates programme; Carphone Warehouse, Heal's, Waterstone's and Amazon join first wave of partners.

M2 PRESSWIRE-26 March 2001-homes4u: homes4u embarks on aggressive affiliates programme; Carphone Warehouse, Heal's, Waterstone's and Amazon join first wave of partners (C)1994-2001 M2 COMMUNICATIONS LTD

RDATE:26032001

homes4u plc - www.homes4u.co.uk - the Manchester-based ISR (Internet Services Retailer) has to date signed up over 70 affiliates on its website with leading brands Carphone Warehouse, Heal's, Waterstone's and Amazon among the first group of household names to join its service. Homes4u aims to have more than 150 affiliates on site by Easter 2001.

Having launched its initial online presence in February 2001, homes4u has developed a new multi channel approach to the domestic property market, with customers able to access a one-stop shop covering a wide and diverse range of property and lifestyle related products and services via the internet, retail property lifestyle cafes and a phone-based call centre.

Wayne A Mellor, CEO of homes4u, commented: " homes4u is committed to providing its customers with an ever-increasing and ever-improving portfolio of valued merchant services. To this end we are aggressively seeking new and appropriate affiliate partners to augment and complement our online and offline offerings."

Affiliate-based services available via homes4u include lifestyle items like home entertainment, food, drink and music; advice on home improvement; personal finance products pertaining to the home; and all the services related to buying/selling a home.

Homes4u's web site is live and the company plans to open its first internet-enabled property lifestyle cafe in Manchester this summer.

About homes4u

-- homes4u is an independent multi channel property lifestyle business. It combines the Internet with retail lifestyle cafes and a call centre to provide information in a comprehensive and relaxed manner.

-- homes4u plc was born out of the successful estate agency, Mellor Andrews Residential, based in Manchester. Its CEO and Founder is Wayne A Mellor who, prior to forming Mellor Andrews, was a highly respected professional in the retail, banking and credit industry. Key figures in the homes4u plc team include retail professional Carolyn Mellor, Mike Mattocks, who previously controlled over 30 branches for a corporate estate agency/building society group before joining homes4u plc, and Peter Flaherty a financial services business development specialist formerly with NatWest plc.

-- homes4u currently has over 70 online affiliates. These include: Money Supermarket, ihavemoved.com, Improveline, HomePro.com, Pricerunner.com, Virgin Mobile, tool-tribe, Norwich Union Direct, e-moves, LifePoliciesDirect, Greenfingers, AOL Anywhere, BTinternet, Genie, clara.net, Littlewoods, ShopSmart, Appliance-Direct, Home Electrical Direct, euroffice, WHSmith, B&Q, WineSmart.com, drinkstuff.com, Space 2, ChocExpress, Music Books Online, Beyond HiFi, CD WOW, Musicroom.com, gameswire.com, SoftJam, Earth Tones, workthing.com, Sport4cast.

CONTACT: Stewart Ross, GTH Media Relations Tel: +44 (0)20 7467 0607 e-mail: stewartr@gth.co.uk Peter Flaherty, homes4u Tel: +44 (0)7880 700 222 e-mail: peter@homes4u.co.uk

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